According to SEO Design Chicago, a cannabis-focused SEO company, people selling cannabis online should develop a business plan that includes SEO, social media, influencer advertising and PPC advertising. Make the mistake of trying to do all your marketing yourself. Check out freelance job sites to find professionals to help you. Let’s look at each of them in more depth below.
SEO for Cannabis Businesses
SEO, or search engine optimization, is a powerful tool that can help cannabis businesses attract more customers and grow their online business. Here are some ways a cannabis or marijuana business can benefit from SEO:
1. Keyword research
By using keyword research tools, cannabis businesses can find the keywords people are using to search for cannabis products and services. This information can be used to create content tailored to those keywords, which will help companies rank higher in search results.
2. Mobile optimization
Most people use their phones to search for information online. This means that it is important for cannabis businesses to have a user-friendly website. A user-friendly website will make it easier for people to find and use your website on their phones, leading to more business and sales. According to Statista, there are more than 3 billion smartphone users worldwide today, and that number is expected to grow by hundreds of millions in the next few years. . This means that a large number of your customers use their phones to search and browse websites. If your website is optimized for mobile, these users won’t be able to easily view your content or make a purchase.
3. Video content
Video content is becoming more and more popular and can be a great way to improve your SEO ranking and engagement. According to Hubspot, 54% of consumers want to see more video content. This means that by creating and embedding videos on your website, you can attract more visitors and retain them.
4. Blogging
Blogging is another great way to attract visitors to your website and drive traffic to your blog. Cannabis users have many questions about the use and effects of cannabis, and by writing relevant blog content about CBD, you can answer these questions and provide valuable information to your audience.
5. Submit your business to the online business directory
A popular way to sell cannabis online is to create an online business listing. An online business directory displays information about your business, such as its name, address, contact information, and the services and products it offers.
6. Pay-per-click advertising on Google
We know that the recreational use of medical cannabis is becoming legal, especially in the United States and Canada. However, Google maintains a PPC ratio on cannabis-related products. Just make sure you remove keywords like “hemp” and “cannabidiol” from the landing page, create another page, and add a call to action. Remember that Google can remove ads at any time, so promote your cannabis business using different methods.
Cannabis Advertising Marketing Strategy for Cannabis Blogs and Online Stores
One of the best ways to promote a cannabis business is through social media. However, social media platforms, such as Google, have their own policies and limits when it comes to cannabis.
Social platforms and their policies
Instagram does not allow cannabis sellers to advertise or sell cannabis, but they can promote their products by providing a website link to their business account.
However, cannabis businesses can build an audience of cannabis enthusiasts through organic Instagram views and engagement modules. Although Facebook has banned retailers and manufacturers from selling cannabis products, retailers can post photos, educational content, and health-related statistics to build awareness.
Cannabis advertising network
Due to restrictions on social media platforms, professional social networks dedicated to selling and promoting cannabis exist. These networks increase brand awareness, connect vendors, provide sales volume and engage users, enabling rapid and legitimate customer growth. Massroots and Weldable are two popular platforms.
Youtube support
YouTube content creators promote your products and services by mentioning your business name and their product value in every part of their video. These support prices are determined by the popularity of the channel and the number of subscribers. Before investing in such a partnership, be sure to read YouTube’s restrictions on supporting cannabis or marijuana products.
Influence marketing
Influencer marketing is effective for 80% of customers. CBD influencers will give you access to more customers to promote your cannabis products. Cannabis influencers include Wiz Khalifa, Rachael (CBD Woman), and Steve Deangelo.
Conclusion
We hope this article has given you enough information to start and advertise your cannabis business. You can also get advice and information from specialist agencies. As cannabis becomes legal in many countries, the value of such businesses is likely to increase. Although some platforms prohibit the promotion of CBD products, there are other ways to promote your brand while complying with the law.